Common Music Group has opened its second bodily retail location globally, launching the UMusic Store inside its UMusic Lodge in Madrid.
The Madrid store joins Common Music’s current retail presence in Tokyo’s Harajuku district, the place the corporate operates a flagship retailer.
The 2-floor Madrid retailer will open on July 8 to coincide with town’s Mad Cool Pageant, with performances from UMG artists.
The event arrives practically three years after UMG opened the doorways to UMusic Lodge Madrid in November 2022.
The primary ever UMG resort, with 130 rooms and suites, is situated contained in the historic Albéniz Theater constructing within the Spanish capital.
The brand new UMusic Store options high-fidelity audio programs, digital shows and curated merchandise together with vinyl data, attire and artist-specific merchandise from Common Music’s catalog.
It additionally homes a café nook providing refreshments, in addition to becoming rooms and modular shows to accommodate model collaborations.
A press launch from UMusic mentioned the Store would “mix the sale of unique merchandise with immersive music experiences for devoted music superfans”.
“At UMusic Accommodations, we’re at all times exploring new methods to convey followers nearer to the music and the artists they love, whereas delivering an distinctive leisure, retail and hospitality expertise.”
Jordi Solé, UMusic Accommodations
Common Music Japan opened the Harajuku retailer in October 2023 as an idea retail retailer and as a hub for “UMG artists and followers from around the globe to attach offline.” Spanning 4 flooring, the store options devoted fan experiences, product launches, and retail pop-up outlets.
UMG describes the Madrid store as “greater than a retail transfer – it’s a cultural assertion.”
“The UMusic Store is greater than a retailer; it’s an area for discovery, inspiration, and fan connection. We’re proud to convey this imaginative and prescient to life in Madrid, and it’s solely the start.”
Jordi Solé, UMusic Accommodations
Jordi Solé, President, UMusic Accommodations, mentioned: “At UMusic Accommodations, we’re at all times exploring new methods to convey followers nearer to the music and the artists they love, whereas delivering an distinctive leisure, retail and hospitality expertise.”
“The UMusic Store is greater than a retailer; it’s an area for discovery, inspiration, and fan connection. We’re proud to convey this imaginative and prescient to life in Madrid, and it’s solely the start.”
Common’s rising presence in direct-to-fan retail tallies with the corporate’s ongoing technique surrounding ‘superfans’.
In January, Sir Lucian Grainge, CEO & Chairman of UMG, wrote: “This 12 months will see us increasing our product choices to followers, as we proceed to redefine the ‘merch’ class and create superfan collectibles and experiences.
“A few of this will likely be accomplished by means of our present companions and a few by means of our personal D2C channels, which we’ll proceed scaling to satisfy the huge urge for food of followers.”
In the meantime, Common Music Group has outlined growth plans for extra UMusic Accommodations throughout Europe, the US and Latin America.
Initially, UMG introduced in 2020 that Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida would home the primary three places by means of a beforehand introduced three way partnership with leisure funding group Dakia U-Ventures. Madrid finally grew to become the debut property as an alternative.
UMG launched the UMusic Accommodations model in October 2020, at a time when the resort trade and the entire hospitality sector was nonetheless reeling from the COVID-19 pandemic.Music Enterprise Worldwide
