TikTok’s ‘Add to Music App’ characteristic has fuelled ‘billions’ of streams. Now it’s linked up with YouTube Music.

TikTok has been very busy currently increasing the platforms which can be built-in with its ‘Add to Music App’ characteristic, which lets customers save songs they discovered on TikTok to the music streaming service of their selection.

The newest addition, introduced by TikTok on Tuesday (July 29) is YouTube Music. TikTok customers who hit the ‘Add Music’ button subsequent to a tune title on the backside of a video can have the tune added to the ‘TikTok Songs’ playlist on their YouTube Music account.

Because it first launched the characteristic within the US and UK in November 2023, TikTok has quickly expanded each the nations the place the characteristic is on the market and the platforms built-in with it.

Starting with Spotify, Apple Music and Amazon Music, the characteristic was expanded to incorporate South Korea’s Melon and France-headquartered Deezer final fall, SoundCloud this previous Could and Center East and North Africa-focused streamer Anghami only a few weeks in the past.

Amid now-resolved latest clashes sure music business giants and its ongoing potential shutdown within the US, TikTok has been enjoying up its rising function within the music enterprise.

‘Add to Music App’ is a key facet of this technique.

“Add to Music App continues to ship actual outcomes for the music business, with lots of of thousands and thousands of observe saves translating into billions of streams on music streaming providers,” stated Tracy Gardner, TikTok’s World Head of Music Enterprise Growth.

“By partnering with YouTube Music, we’re increasing this affect globally, serving to artists attain new audiences whereas giving followers a seamless technique to interact with the music they uncover on TikTok.”

In its Music Affect Report launched in February, TikTok stated that Add to Music App had already resulted in a billion observe saves as of that point.

“It’s already positively influencing artist success and chart placements, and essentially the most thrilling factor is that we’re simply getting began,” stated Ole Obermann, on the time TikTok’s World Head of Music Enterprise Growth.

“Add to Music App continues to ship actual outcomes for the music business, with lots of of thousands and thousands of observe saves translating into billions of streams on music streaming providers.”

Tracy Gardner, TikTok

The mixing with YouTube Music comes with a advertising and marketing marketing campaign working within the US and UK, exhibiting TikTokers how you can use the characteristic.

The primary time a person presses the ‘Add Music’ button on the backside of a video of their ‘For You’ feed, they’re introduced with a choice of music streaming providers (YouTube Music now being one among them).

Whichever service they select will change into the default choice and each time they press the ‘Add Music’ button, the tune shall be saved to that platform, however customers can change the streaming service by going into ‘Settings’ and ‘Privateness’ within the TikTok app.

The newest growth of Add to Music App reveals TikTok is forging forward with its music-focused technique even because it faces a seamless authorized headache within the US, the place the “divest-or-ban” legislation requires the corporate to promote its US operations to non-Chinese language homeowners or face an efficient shutdown within the nation.

President Donald Trump has prolonged the sale deadline thrice since taking workplace, and the most recent deadline stands at September 17. Talking on Fox Information Sunday (July 27), Commerce Secretary Howard Lutnick stated the Trump administration desires to see the app underneath the management of a US-headquartered firm.

In keeping with a information report earlier this month, TikTok father or mother firm ByteDance is engaged on a standalone app for US TikTok customers. The brand new app is reportedly scheduled to launch in app shops on September 5.Music Enterprise Worldwide