MO (India At this time Group’s GenZ model) in the present day launched a disruptive new Insta First sequence, Secret Lives of Youngsters (SLOT) — inserting Gen Z on the centrestage and letting them converse for themselves.
Introduced by Swiggy, the six-part sequence brings collectively a bunch of dynamic, expressive youngsters — many finding out at a few of the world’s main universities — to get actual concerning the topics that outline their era. From id and ambition to psychological well being, riot, love, and life on-line, nothing was off the desk.
Uncooked, hilarious, and deeply private, Secret Lives of Youngsters affords an unfiltered window into how younger folks in the present day are navigating the trickiest questions of rising up in a hyper-connected world.
For entrepreneurs, dad and mom, educators, and types, SLOT offers uncommon cultural insights into Gen Z’s values. For teenagers, it’s an amplifier of their very own voices — lastly heard, trustworthy and genuine.
The sequence was created below MO, India At this time Group’s Instagram-first youth model, designed to talk the web’s language by podcasts, reels, memes, and behind-the-scenes content material. With SLOT, MO strengthened its place as a cultural playground for India’s most influential era.
Kalli Purie, Vice Chairperson and Government Editor in Chief, India At this time Group stated, “With SLOT, we’ve created an area that’s uncooked, actual, and utterly GenZ — no filters, no borrowed narratives. Digital-first model MO and sequence SLOT brings out the spontaneity of social storytelling. It doubles up as a useful resource for anybody who needs to grasp GenZ India.”
On the shut of each episode, Rohit Kapoor, CEO of Swiggy Meals Market, will share his perspective on the “Gen Z vibe” for CMOs. Speaking about the identical, he provides “Gen Z have rewritten the principles of how we eat, store, and dwell on-line. They don’t comply with traits, they set them. Secret Lives of Youngsters is a front-row seat to their world — stuffed with uncooked honesty, humour, and daring views. For any model or guardian attempting to grasp Gen Z, that is the place it’s best to begin.”
