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Databricks will bake OpenAI fashions into its merchandise in $100M wager to spur enterprise adoption

by Hifinis
September 25, 2025
in Tech
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Databricks will bake OpenAI fashions into its merchandise in $100M wager to spur enterprise adoption
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Databricks stated on Thursday that it’s incorporating OpenAI’s fashions, together with GPT-5, into its knowledge platform in addition to its AI product, Agent Bricks, as a part of a $100 million multi-year deal that bets on the AI firm’s capability to usher in enterprise prospects.

The deal highlights the accelerating race to deliver generative AI into the enterprise stack, as firms foresee demand for AI instruments that may faucet into company knowledge securely.

Agent Bricks lets organizations construct AI apps and brokers on prime of their enterprise knowledge utilizing a spread of AI fashions. OpenAI’s newest fashions are actually a part of that menu — accessible in SQL or by way of API — and GPT-5 is being provided as a flagship mannequin for Databricks prospects.  

The information comes almost two months after Databricks added OpenAI’s open-weight fashions, gpt-oss 20B and gpt-oss 120B, to the platform. Agent Bricks can now measure how precisely the totally different fashions carry out on particular duties and fine-tunes accordingly to supply extra tailor-made outcomes.

“Our partnership with Databricks brings our most superior fashions to the place safe enterprise knowledge already lives, making it simpler for companies to experiment, deploy, and scale AI brokers with actual affect,” Brad Lightcap, chief working officer of OpenAI, stated in a press release.  

With this deal, Databricks is betting that enterprise prospects will flock to OpenAI’s fashions. Beneath the phrases, the corporate is on the hook to pay a minimal of $100 million to OpenAI whether or not or not the AI agency’s fashions generate that a lot in income over the lifetime of the deal.

Neither firm disclosed how lengthy the settlement will run. If income finally ends up exceeding $100 million, OpenAI will earn extra, but when it falls quick, Databricks must pay the complete quantity anyway. For Databricks, it means potential draw back threat; for OpenAI, it means predictable revenue at a time when the corporate is making an attempt to quickly construct out extra knowledge facilities.  

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The deal is just like the one Databricks reached with Anthropic earlier this yr, setting a income goal of $100 million over 5 years.

A Databricks spokesperson instructed TechCrunch that the agency has already seen overwhelming demand from prospects, together with Mastercard, for native entry to OpenAI’s fashions on the platform.

Tags: 100MadoptionbakeBetDatabricksEnterprisemodelsOpenAIProductsSpur
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