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Instagram might launch separate Reels app to tackle TikTok

by Hifinis
February 27, 2025
in Tech
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Instagram might launch separate Reels app to tackle TikTok
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Instagram is reportedly contemplating launching its short-form video function, Reels, as a separate app as the way forward for Chinese language-owned TikTok stays unsure within the US.

The social media platform’s boss Adam Mosseri informed employees concerning the potential transfer this week, based on expertise business–targeted enterprise publication The Data, which cited an individual who heard the remarks.

Instagram’s guardian firm Meta didn’t instantly reply to a BBC request for remark.

In January, US President Donald Trump granted TikTok a 75-day extension to adjust to a legislation signed by then-President Joe Biden that requires a sale or ban of the platform.

On the time, he floated the opportunity of a three way partnership operating the corporate, saying he was looking for a 50-50 partnership between “the USA” and its Chinese language proprietor ByteDance. However he didn’t give any additional particulars on how that may work.

The Biden administration had argued that TikTok, which has 170 million US customers, may very well be utilized by China as a software for spying and political manipulation.

Opponents of a ban have cited freedom of speech as a cause for protecting the platform open.

In 2018, Meta launched a standalone app referred to as Lasso to compete with TikTok however it was later shut down.

Tags: appInstagramlaunchReelsseparateTikTok
Hifinis

Hifinis

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