With the iPhone 16e now obtainable, Apple simply launched a brand new advert for the corporate’s newest mannequin within the iPhone 16 sequence. Within the 38-second advert, an inflatable air dancer — virtually a roly-poly — dances with a white iPhone 16e of their arms.
In the course of the video, Apple says the iPhone 16e has a “worth you’ll be able to’t ignore.” Whereas the corporate desires to place its new cellphone as inexpensive, we will’t overlook that the iPhone 16e makes Apple’s most cost-effective iPhone 40% costlier than the earlier mannequin. The corporate additionally highlights the “all-new design” with the iPhone 14-like physique and Face ID expertise.
The corporate describes the advert as follows: “Get the most recent iPhone on the best worth. The brand new iPhone 16e is constructed for Apple Intelligence and powered by A18, the latest-generation chip. It comes with supersized battery life, a 48MP Fusion digicam, and a sturdy design, all at a worth you’ll be able to’t ignore.”
Regardless that it’s higher than the iPhone SE 3 in nearly each approach, it nonetheless has some flaws in comparison with the iPhone 15, which continues to be obtainable. That mentioned, Apple’s new addition to the lineup is likely to be extra inexpensive and have a number of perks in comparison with 2023’s base mannequin iPhone, nevertheless it nonetheless lacks over 15 options when put side-by-side with the iPhone 16.
The brand new iPhone 16e prices $599 and affords a succesful A18 chip with 8GB of RAM, Apple Intelligence help, and, in line with reviewers, an honest 48MP digicam. It additionally options the longest battery life in an iPhone because of a much bigger battery but additionally higher optimization due to Apple’s first connectivity chip, the C1. Sooner or later, the corporate is anticipated to broaden the C1 to extra iPhone fashions.
Moreover that, rumors are already pointing to an annual improve of this “e” line with an iPhone 17e. BGR will maintain reporting about this new cellphone as we study extra.