Spotify’s Loud & Clear initiative, which reveals information about stream counts and royalty payouts on the platform, has unveiled 2024 information for Italy and Spain.
And whereas the info reveals stable development in music consumption and artists’ earnings in Spain, it’s Italy’s numbers that steal the present.
Royalties generated by Italian artists on Spotify jumped 20% year-on-year in 2024, to just about EUR €150 million, or round USD $162 million on the common change charge for final yr.
Equally notably, Italian-language music is seeing a surge in recognition globally – not less than on Spotify. For the primary time, Italian-language music joined the “$100 million-plus” membership, that’s, these languages whose music generates not less than $100 million in royalties per yr.
Italian has joined seven different languages on this membership: English, French, German, Japanese, Korean, Portuguese, and Spanish. Again in 2017, solely English and Spanish surpassed the $100 million threshold.
(To be clear, this listing isn’t an ideal reflection of which language’s music is hottest worldwide; it’s impacted by Spotify’s footprint. If Spotify have been accessible in China, Mandarin would undoubtedly be on the listing.)
Spotify famous that about 50% of the royalties earned by Italian artists got here from outdoors Italy. Globally, royalties earned on Italian music jumped 23% YoY. Spotify customers within the US have created 130 million playlists that includes Italian artists, the next quantity than in Italy itself, Spotify mentioned.
“Streaming really permits extra artists to succeed and be heard each in their very own nation and around the globe. The cash paid to artists and the variety of artists benefiting from it’s rising yr by yr,” mentioned Federica Tremolada, Basic Supervisor Europe at Spotify.
“However the music business’s development isn’t simply monetary – it’s cultural. We live in a music business with out borders like by no means earlier than. Followers are driving this new period of musical success, and Spotify’s function is to attach much more listeners around the globe.”
“We live in a music business with out borders like by no means earlier than.”
Federica Tremolada, Spotify
Italy has been seeing among the quickest recorded music market development of any developed nation. In keeping with information from music business commerce group FIMI, recorded music revenues grew 8.5% YoY in 2024, to €461.2 million ($499.1 million).
Music streaming subscriptions accounted for 44.1% of that determine, rising 17.1% YoY to €204.9 million ($221.8 million).
About 40% of the royalties generated by Italian artists in 2024 got here from music by indie artists or labels, the platform mentioned, which is considerably decrease than the typical throughout Spotify as an entire. Earlier this yr, Spotify mentioned about half of royalties have been accounted for by indies.
In the meantime, Spotify’s information for Spain confirmed one other rising market – although at a considerably slower tempo than Italy.
Royalties generated by Spanish artists on Spotify jumped 11% YoY to €137 million ($148 million), and greater than 50% of royalties got here from listeners outdoors Spain – maybe not a shock, given the dimensions of the Spanish-speaking music market outdoors Spain.
That represents a considerably sooner tempo of development than Spain’s recorded music market as an entire, which noticed revenues develop 9.4% YoY to €568.8 million ($615.5 million) in 2024, in line with business group Promusicae.
“Music carried out in Spanish continues to rise globally, rating among the many top-performing languages on Spotify in 2024. Royalties grew by 16% vs. 2023, and have practically doubled since 2021,” Spotify mentioned.
Some 60% of the royalties generated by Spanish artists got here from indie artists or labels, nicely above the typical on Spotify worldwide.
“Artists in Spain – each rising and established – are constructing sustainable careers via streaming, and extra are reaching success annually,” mentioned Melanie Parejo, Head of Music for Southern and Jap Europe at Spotify.
“As soon as once more, we see the rise of Spanish-language music and the power of native expertise to generate revenue past our borders, confirming that streaming stays a driving pressure within the music business.”
“As soon as once more, we see the rise of Spanish-language music and the power of native expertise to generate revenue past our borders.”
Melanie Parejo, Spotify
Spotify says that about 850 million playlists on its platform embody Spanish artists.
In each Italy and Spain, the variety of artists incomes above the €10,000, €50,000, and €100,000 thresholds has doubled since 2019, Spotify mentioned.Music Enterprise Worldwide
