AI music creation app Hook has partnered with impartial music distributor Too Misplaced.
In accordance with the announcement, followers will now be capable of remix recordings by artists like Justin Bieber, Teddy Swims, or Kodak Black.
Hook says the collaboration offers followers “authorized and straightforward methods” to remix tracks whereas opening up new methods to earn cash by way of the app’s monetization system.
This represents Hook’s newest distribution partnership, following earlier agreements with Fuga/Downtown, Revelator, and Gyrostream.
Too Misplaced, which has distributed over 7 million songs and about 150,000 new releases monthly, will convey some 300,000 artists to Hook’s library by way of the partnership.
Hook says its know-how permits customers to remix songs legally, guaranteeing artists and rightsholders are correctly compensated, in distinction to the unlicensed remixes typically discovered on social media platforms.
“The music trade is going through a big problem with unlicensed content material proliferating throughout social media platforms, notably in short-form codecs, as creators are actively looking for methods to legally incorporate music into their content material,” stated Gaurav Sharma, Founder and CEO of Hook.
“The music trade is going through a big problem with unlicensed content material proliferating throughout social media platforms, notably in short-form codecs, as creators are actively looking for methods to legally incorporate music into their content material.”
Gaurav Sharma, Hook
“The strategic alliance between Hook and Too Misplaced tackles this ache level by empowering rights holders to retain full management of their mental property whereas creating new income streams by way of user-generated content material and artistic remixes.”
In accordance with Hook, customers can earn cash on the platform based mostly on their engagement by way of the Hook Leaderboard, the place high creators are rewarded weekly.
Customers can even earn cash by way of label-sponsored partnerships. Over time, in keeping with Hook, customers may even have the chance to earn a income share.
Commenting on the partnership, Greg Hirschhorn, co-founder and CEO of Too Misplaced, stated: “Too Misplaced is worked up to associate with Hook Music, and to permit our purchasers to ship their music into Hook’s ecosystem.
“Their AI-powered platform empowers followers to creatively have interaction with music whereas guaranteeing that artists and rights-holders are correctly compensated. By providing licensed remixing and mashups, Hook opens up new avenues for music discovery, expression, and income technology for impartial artists and report labels.”
Since launching about 5 months in the past, Hook’s person numbers have been rising 83% month over month. The platform now options tracks from over a thousand main artists together with Future, BLOND:ISH, Hardwell, KSHMR, Swae Lee, Huge Sean, Migos, Soulja Boy, Sadie Jean, Jaden Smith, Killer Mike, and Money Cobain.
The deal marks Hook’s newest partnership after signing offers with report firm Glassnote Information — dwelling to Tors, bby, Hayes Warner, and Dylan Cartlidge — in October, and with Downtown Music in August 2024.
In September, Hook launched on iOS gadgets after elevating $3.5 million in funding in March 2024. Hook counts Natalie Massenet, Nick Brown’s Imaginary Ventures (SKIMS, Every day Harvest, Glossier), Point72 Ventures, and Edgar Bronfman Jr.’s Waverley Capital amongst its backers.
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