Tokyo-headquartered leisure big Avex is upping its funding in the US.
Avex has acquired 100% of the S10 Music Publishing tune catalog and an extra stake in S10 Administration.
The corporate has additionally named music trade veteran and S10 founder Brandon Silverstein as Chief Government Officer of the newly fashioned Avex Music Group (AMG).
All belongings and employees beforehand underneath Avex USA will now be consolidated underneath the Avex Music Group banner, headquartered in Los Angeles, whereas S10’s current group and operations will stay unchanged.
Avex USA boss Naoki Osada is leaving the corporate, Avex has confirmed.
In his new function, Silverstein will oversee all firm operations for Avex Music Group, together with the S10 Music Publishing and S10 Administration roster, in addition to the total roster and actions throughout AMG.
Silverstein might be a companion in AMG with an fairness stake within the firm and also will be part of its board of administrators.
The acquisition provides Avex the biggest share in S10 Administration alongside Silverstein and Roc Nation. S10 Administration will preserve a separate employees and can proceed to be led by Silverstein as CEO. Avex invested in S10 in Might final yr.
Silverstein can even proceed to personal and lead S10 Data, which is able to stay a totally unbiased report label.
Based in 1988, Avex (also known as Japan’s fourth main), employs 1,500 individuals throughout 14 workplaces and 5 recording studios worldwide.
Avex’s international income in 2024 was roughly USD $1 billion. The corporate expanded into North America in 2021.
In line with a press launch on Tuesday (March 2025), Avex Music Group will give attention to constructing its music publishing portfolio, selling Avex artists globally, forming joint ventures with established artists and entrepreneurs, increasing into music catalog offers, and managing expertise through its S10 Administration group.
S10 Publishing was fashioned by Silverstein in 2020 as a three way partnership with Avex.
The corporate’s catalog options Billboard No.1 hits, together with publishing songs by Tate McRae’s Grasping, Justin Bieber’s Peaches, Doja Cat’s Agora Hills, Tommy Richman’s Million Greenback Child, Jack Harlow’s First Class, and Put up Malone & Doja Cat’s I Like You, in addition to songs by Rihanna, Unhealthy Bunny, and lots of others.
Avex Music Group publishing author Grant Boutin is at present seeing success with a number of cuts on Tate McRae’s No.1 album.
S10’s administration roster consists of Myke Towers, Huge Sean, Madison Bailey, and others. Over the previous few years, S10 has generated greater than 22 international Quantity One hits and amassed 50 billion streams worldwide.
S10 Publishing and Silverstein had been represented by Skadden, Arps, Slate, Meagher & Flom LLP.
“Avex has at all times been pushed by a daring imaginative and prescient: to form the way forward for music,” mentioned Katsumi Kuroiwa, CEO of Avex, Inc.
“Since forming our strategic partnership with Brandon Silverstein in 2020, now we have strengthened our presence within the US market, and now, we’re taking that imaginative and prescient to the following degree.
“Since forming our strategic partnership with Brandon Silverstein in 2020, now we have strengthened our presence within the U.S. market, and now, we’re taking that imaginative and prescient to the following degree.”
Katsumi Kuroiwa
Kuroiwa added: “By deepening our dedication and entrusting Brandon to steer our US operations, we’re not solely increasing our footprint but additionally positioning Avex as a potent pressure within the worldwide music panorama.
“Collectively, we’ll create new alternatives for creatives, introduce Japanese expertise to a wider international viewers, and push boundaries to redefine what it means to be a world powerhouse in music and leisure.”
“My mandate is to construct Avex Music Group right into a dynamic, full-service music firm that creates international alternatives for our artistic neighborhood.”
Brandon Silverstein
Silverstein added: “Katsumi Kuroiwa and your complete group at Avex have been distinctive companions to me, in addition to to the producers, songwriters, and artists at S10.
“It’s an honor to work alongside Katsumi and contribute to Avex’s legacy of innovation and excellence. My mandate is to construct Avex Music Group right into a dynamic, full-service music firm that creates international alternatives for our artistic neighborhood. I’m deeply grateful for this chance and stay up for this subsequent chapter with Avex.”
