A report by Canadian Girls and Sport concluded that the nation’s skilled girls’s sports activities market has doubled in dimension over the previous two years and is on monitor to achieve over half a billion {dollars} by 2030.
The report titled “It’s Time: Main the Subsequent Period of Progress” states the market worth of ladies’s professional sports activities in Canada rose to nearly $400 million this yr from about half that in 2023.
The report launched Monday tasks development to $570 million in 5 years.
The Skilled Girls’s Hockey League has accomplished two seasons. Soccer’s Northern Tremendous League launched this yr. The Toronto Tempo will be a part of the WNBA subsequent yr.
These entities have joined golf’s CPKC Girls’s Open and the Nationwide Financial institution Open tennis event within the girls’s professional sports activities panorama in Canada.
Whereas start-up capital and franchise charges drove revenues the final two years, the report predicts that sponsorship, game-day income and the sale of broadcast and media rights will take over because the financial drivers over the following 5 years.
Canadian Girls and Sport says the report, carried out in partnership with Canadian Tire Company and Wasserman’s The Collective, surveyed over 6,000 Canadians and consulted sport and enterprise executives.
“Canada’s girls’s sports activities market has entered a brand new period of development,” mentioned Canadian Girls and Sport chief govt officer Allison Sandmeyer-Graves in an announcement.
“In simply two years, we’ve gone from zero skilled groups to a thriving ecosystem that’s redefining what’s potential. The industrial alternative is actual, and types that make investments now would be the ones to form the longer term and reap the rewards.”
The report integrated funding in girls’s Olympic sports activities by way of Canadian Olympic Committee sponsorship.
The PWHL will develop from its authentic six groups to eight in its third season, beginning Nov. 21. The six-team NSL has said the intention so as to add a membership in 2027.
The report states that two in three Canadians are followers of ladies’s sports activities, and people followers exhibit larger model sentiment and buying intent than followers of males’s sports activities.
