Sony Music Latin Iberia has introduced a brand new organizational construction for its operations in Brazil, the place the corporate’s operations will now be led by Fernando Cabral de Mello as CEO.
In response to the official announcement, the corporate’s new “unified” construction available in the market will embody Sony Music Brasil, Som Livre, and also will oversee the corporate’s three way partnership with CTS EVENTIM, all of which, Sony says, will proceed to function independently.
Sony Music acquired Som Livre, proprietor of Brazil’s greatest home file label, in 2021 in a $255 million deal.
Sony fashioned a JV with ticketing and dwell leisure firm CTS EVENTIM in 2016 underneath the EVENTIM banner to supply ticketing companies in Brazil. (Sony teamed up with CTS EVENTIM once more in 2023 to amass two ticketing companies in South America through a three way partnership).
In response to Sony, in his new function, Cabral de Mello is liable for driving the general technique, “streamlining” operations, and leveraging the mixed sources and experience throughout these enterprise items to boost effectivity and seize rising alternatives”.
He stories to Afo Verde, Chairman and CEO, Sony Music Latin Iberia.
Fernando Cabral de Mello is described by Sony as “a seasoned music trade government” with over 25 years of expertise.
He joined Sony Music in 2005 and has held numerous management roles, together with his most up-to-date put up as Government Vice President, Enterprise Improvement for Latin Iberia.
Sony says that Fernando Cabral de Mello has been instrumental within the success of quite a few international superstars”.
Along with his work in music, Cabral de Mello has performed a key function within the progress of CTS Eventim in South America.
Moreover, he has led the Premium Content material division for Sony Music Latin Iberia, overseeing the event and manufacturing of documentaries, movies, tv collection, and extra
“I’m excited to tackle this new function and lead Sony Music Leisure Brazil into a brand new period of progress and innovation.”
Fernando Cabral de Mello
Commenting on his appointment as CEO and the restructuring of the corporate operations in Brazil, Cabral de Mello mentioned: “I’m excited to tackle this new function and lead Sony Music Leisure Brazil into a brand new period of progress and innovation.
“Brazil is a dynamic and ever-evolving market, and I’m desirous to collaborate with our gifted groups to proceed to ship distinctive worth to our artists, companions, and followers.”
“This strategic transfer reinforces our dedication to the Brazilian market.”
Afo Verde
Afo Verde added: “This strategic transfer reinforces our dedication to the Brazilian market.
“Fernando is a confirmed chief with a deep understanding of this superb nation. We’re excited to see him lead these gifted groups and drive the way forward for music and leisure in Brazil.”
Music Enterprise Worldwide
