Throughout a TV interview centered on Wednesday’s information about new AI options being added to Amazon‘s Alexa voice assistant, CEO Andy Jassy was requested in regards to the matter du jour in Hollywood: James Bond.
“We don’t have a plan but on what the subsequent theme goes to be,” he informed CNBC, in response to a transcript furnished by the community. “We haven’t – no one’s written the story but. However we’ll take nice care. It’s a tremendous franchise that we care quite a bit about and that we anticipate to develop over an extended time period.”
The exec’s feedback comply with final Friday’s beautiful deal between Amazon and longtime Bond stewards Michael G. Wilson and Barbara Broccoli. The pact offers Amazon, which has already held distribution rights to the franchise after its 2022 acquisition of MGM, full inventive management of the property. There have been lamentations in regards to the finish of an period and nervousness within the fan and artistic communities in regards to the threat of over-exploitation of the British super-spy.
Requested to handle nervousness about the way forward for the franchise, Jassy led with a quip about AI that wouldn’t have performed properly in 2023 and nonetheless won’t as we speak in some Hollywood circles. “To begin with,” he mentioned, “I don’t consider that AI goes to put in writing a Bond film any time quickly.” He went on to say that Amazon execs are “extremely honored to have the power to assist shepherd the Bond franchise for the subsequent era. And we now have superb filmmakers that we now have employed over time at MGM Amazon Studios.”
To be honest, the Bond query surfaced in the midst of a dialog nearly fully centered round AI, which is a significant enterprise goal for Amazon and different massive tech gamers. “I do wish to speak some extra about that and AI,” CNBC anchor Jon Fortt mentioned, “however first I wish to contact on another issues, and truly first one thing that AI doesn’t but achieve this properly, which is craft high-end leisure.” He then led into Bond, with the framing prompting the screenwriting quip from the CEO.
There has not been a brand new Bond movie because the fall 2021 launch of No Time to Die. The lull coincides with the dying of Bond in that installment, however one facet of the longtime construction of the Wilson-Broccoli association has been their conservative strategy to the franchise. They at one level nixed the concept of a derivative starring Halle Berry and expressed clear course that Bond stay a theatrical proposition with out being manifest as a collection or in different varieties within the method of Marvel.
Jassy, a longtime Amazon exec who reduce his enamel working the corporate’s revenue-producing internet providers division, took the helm as CEO in 2021 when Jeff Bezos segued to govt chair of the corporate.
