HYBE Latin America, is teaming up with Spanish-language tv community Telemundo to launch Pase a la Fama.
Pase a la Fama is described as a first-of-its-kind music competitors sequence centered on creating the subsequent nice Regional Mexican band.
In line with HYBE, whereas “tons of of artists auditioned” for the present, solely 55 can be chosen to hitch a “rigorous inventive camp”.
On the finish of the sequence, the present’s panel of judges will select the members of the profitable group, who will win $100,000 and a recording contract with HYBE Latin America.
The fact sequence premieres on Sunday, June 8. Pase a la Fama will even be obtainable on the Telemundo app and stream subsequent day on Peacock.
The present options unique music created solely by Latin music star Edgar Barrera — winner of 21 Latin Grammys, one Grammy, and, in keeping with HYBE, “the thoughts behind hits” for Karol G, Maluma, Unhealthy Bunny, and Grupo Frontera.
The theme music was additionally written and produced by Barrera.
The panel of judges consists of three outstanding figures in regional Mexican music: singer and actress Ana Bárbara; Mexican-American singer-songwriter Adriel Favela; and Horacio Palencia, a songwriter with over 6.4 billion streams and 50 BMI Awards.
Pase a la Fama will even characteristic collaborations with different “widespread musical stars”, which can be introduced quickly.
HYBE, the Korea-headquartered powerhouse behind BTS, SEVENTEEN and different world stars, expanded into the Latin Music market in 2023 by way of the acquisition of Exile Music, an affiliate label of Spanish-language leisure studio Exile Content material.
This isn’t the primary time the corporate has launched a expertise competitors framed round a actuality TV sequence exterior of its dwelling market of South Korea. Considered one of its most profitable efforts up to now resulted within the launch of lady group KATSEYE within the US final yr by HYBE’s partnership with Common Music Group‘s Geffen Information.
On a current earnings name, HYBE’s management workforce pointed to KATSEYE’s US success as validation of its Okay-pop system in Western markets.
In line with HYBE CEO Jason Jaesang Lee, KATSEYE “had the perfect yr in 2024 with their debut album SIS,” with their title observe Contact showing on the Billboard Effervescent Beneath Scorching 100 for 2 weeks and the World Music Chart for 13 consecutive weeks.
“The group has acquired a lot consideration and affection from listeners and music critics worldwide. The success of KATSEYE exhibit[s] that the Okay-pop system can work within the U.S.,” Lee acknowledged.
HYBE additionally not too long ago teamed up with Grammy Award winner Ryan Tedder to seek for and create a brand new boy group. The enterprise goals to determine a “new customary for artist growth” by combining HYBE’s Okay-pop coaching infrastructure with Tedder’s experience in hit-making and artist growth, in keeping with an announcement in February.
In Mexico, HYBE says that its “groundbreaking actuality sequence format” will deliver collectively aspiring musicians “from all walks of life in a high-stakes journey crammed with uncooked expertise, daring reshuffles, thrilling concert events, and emotional eliminations”.
Pase a la Fama is produced by Exile Content material Studio for Telemundo, beneath the chief manufacturing of Francisco ‘Cisco’ Suárez, EVP, Primetime Unscripted and Specials with Macarena Moreno as Government Producer for Telemundo, and HYBE Latin America, beneath the chief manufacturing of Juan Arenas and JH Kah.
Government producers for Exile Content material Studio are Myrna Perez, Jan Suter and Arturo Sampson.
“We’re proud to companion with HYBE Latin America on a multi-faceted journey to showcase the significance of music to Latin audiences all through the US.”
Javier Pons, Telemundo Studios
“We’re proud to companion with HYBE Latin America on a multi-faceted journey to showcase the significance of music to Latin audiences all through the US,” stated Javier Pons, Chief Content material Officer and Head of Telemundo Studios.
“With Pase a la Fama, music followers will witness first-hand the vitality, identification and desires of this new era of gifted musicians seeking to ‘make-it’ in as we speak’s extremely aggressive music trade.”
“From the roots of our artists to the worldwide attain of our imaginative and prescient, this sequence exhibits what’s doable when expertise and alternative collide.”
Isaac Lee, HYBE Latin America
“Pase a la Fama is a love letter to the facility of music and the inventive course of behind constructing one thing unforgettable,” added Isaac Lee, Chairman, HYBE Latin America.
“From the roots of our artists to the worldwide attain of our imaginative and prescient, this sequence exhibits what’s doable when expertise and alternative collide.”Music Enterprise Worldwide
