MBW’s Key Songs In The Life Of… is a collection wherein we ask influential music trade figures in regards to the tracks which have — up to now — outlined their journey and their existence. Rifling by way of the jukebox of his years this time is Elliot Grainge, CEO of Atlantic Music Group. The Key Songs… collection is supported by Sony Music Publishing.
Elliot Grainge ought to be in a contented and relaxed temper.
He’ll quickly have accomplished his first 12 months in command of Atlantic Music Group, overseeing main world successes with artists like Charli XCX, Alex Warren, Bruno Mars, ROSÉ, The Marias, and extra.
In the meantime, his choice to promote his indie label, 10K Tasks, to Warner Music Group continues to repay: 10K’s complete US market share jumped greater than half a proportion level within the final 12 months, based on Luminate knowledge.
In hindsight, by majority-buying 10K, WMG was making an acqui-hire as a lot as a label acquisition – a down-payment on Grainge’s potential to guide Atlantic into a brand new period.
Final week, but extra excellent news for Grainge arrived: Atlantic Information UK will now report on to his Atlantic Music Group, consolidating extra worldwide energy underneath Grainge’s management.
The transfer, partly pushed by cost-cutting, positions the UK label as a Nashville-style A&R repertoire supply for Atlantic’s world HQ. For Grainge, it additionally gives the keys to coordinate transatlantic advertising and marketing campaigns for precedence releases.
As Elliot tells MBW: “That is about plugging expertise from each international locations into an even bigger amplifier.”
Regardless of all of those pluses, Grainge isn’t feeling content material. In truth, he’s downright antagonized.
Not by his skilled or private life, each of which look like going swimmingly.
No, he’s tortured by MBW’s Key Songs In The Life Of… request: to choose a small handful of songs which have outlined his existence so far.
“That is genuinely one of many hardest workout routines I’ve ever been requested to do,” he says from his dwelling in Los Angeles. “I’ve actually overthought it. You’ve precipitated me sleepless nights.”
Grainge’s record reveals a musical training that spans every thing from Eddie Van Halen’s guitar solos to The Intercourse Pistols’ snarl, taking in dashes of Pavarotti, Tupac, and Funkadelic alongside the way in which.
There’s point out of the affect of his dad, Common Music Group boss Sir Lucian Grainge, and – notably – that of his late uncle Nigel, the founding father of Ensign Information.
Elliot’s Key Songs inform the story of an government who was raised on rise up, educated by vinyl accumulating, and finally discovered his skilled calling within the digital age.
Right here’s his record, in his personal phrases…
1) Michael Jackson, Beat It (1982)
Anybody who doesn’t like this music is a psychopath.
It’s my daughter’s favorite music – we each like it. Any time it’s on, she’s dancing to it. [Grainge welcomed Eloise, his daughter with wife Sofia Richie, into the world last year.]
Beat It jogs my memory of a time once I was 11 or 12, and obsessive about turning into a guitarist. I simply wished to shred guitar like Jimi Hendrix.
I might go on this web site, UltimateGuitar.com, which gave you the highest 100 solos of all time. Stairway To Heaven was in there, Comfortably Numb, Whereas My Guitar Gently Weeps, Santana, clearly… and Beat It.
“I used to be 11 or 12, and I simply wished to shred like Jimi Hendrix.”
At first I believed, ‘What’s a Michael Jackson observe doing on this record?’ In fact, it’s due to the wonderful Eddie Van Halen guitar solo, which he nailed in a single take. I don’t even suppose he acquired any splits on it; he did it as a work-for-hire.
It opened my thoughts to the truth that guitar riffs can be utilized in several genres and nonetheless sound nice.
I’ll play my daughter 150 totally different songs. However on the subject of Beat It, I don’t know what it’s, however she’s drawn to that riff. She simply begins transferring – her knees go.
2) Intercourse Pistols, Anarchy In The UK (1976/1977)
My dad has had a large affect on why I’ve acquired such a broad palette of many years and genres [in my music collection].
After I was a child, he performed me ABBA, Pavarotti, and The Bee Gees, however he additionally performed me The Intercourse Pistols, The Conflict, The Damned, Buzzcocks — I may go on and on.
After I was 13, I began going to those vinyl gala’s at Olympia in London, near Kensington Excessive Avenue. I’d take my pocket cash, and the yellow sleeve of By no means Thoughts The Bollocks: Right here’s The Intercourse Pistols jumped out at me. I’d by no means seen something prefer it earlier than.
These American vinyl collectors used to fly over to London for this vinyl truthful, seeking to purchase particular UK editions [of LPs] and fly again to the US with them. I keep in mind being very happy with myself for swapping an early UK version of By no means Thoughts The Bollocks – the one launched on Virgin, not EMI – with the US model with the orange sleeve. My first ever commerce; I should have been 12 years previous.
“We nonetheless have rise up tradition within the music enterprise. It would come way more occasionally than it did. However when it does, I dash in direction of it.”
My favorite songs on [Bollocks] are Our bodies, God Save The Queen, and Anarchy In The UK. While you hear that opening of [Anarchy], it’s sport over. You possibly can style Britain, 1977.
The Intercourse Pistols are an incredible instance of what occurs when artists are allowed to push boundaries.
I can discover parallels in XXXTentacion. If you happen to went to an X present in 2016-2018, it was very near punk rock. There was a mosh pit, spit, he was climbing the fence and leaping down.
We nonetheless have rise up tradition within the music enterprise. It would come way more occasionally than it did. However when it does, I dash in direction of it.
3) Funkadelic, Maggot Mind (1971)
Maggot Mind is a 10-minute guitar solo, with no lyrics except for some spoken phrase at the start.
My late uncle Nigel had a very cool dwelling in Notting Hill, and in his attic, he had all this vinyl. The sleeve for [the Maggot Brain album], that picture, it actually took me. I’d by no means seen something prefer it earlier than.
Nigel put the album on the turntable and performed [the title track]. I simply keep in mind listening to this shrieking guitar for 10 minutes and pondering, What the fuck is that this?!
I used to be 13 or 14, and discovering one of the crucial extraordinary songs ever.
I spent months making an attempt to be taught that solo. I can nonetheless play a few minute and a half of it due to the muscle reminiscence.
“I simply keep in mind listening to this shrieking guitar for 10 minutes and pondering, What the fuck is that this?!”
Together with Whereas My Guitar Gently Weeps, it taught me that typically a music can say extra with only a guitar than it may with phrases.
Nigel was encyclopedic — that’s the correct phrase to explain him. He knew each music, [every] B-side, of any style. It was the identical with TV and with movie; he was like a sponge. He was a complete savant, and he had a lot success within the ’70s and ’80s. [During his career, Nigel Grainge signed Thin Lizzy, 10cc, the Steve Miller Band, Sinead O’Connor, The Waterboys, and many more.]
And he had such robust opinions. If you happen to informed him, ‘There’s this B-side by Genesis I fairly like,’ he’d say, ‘No. It’s horrible, the worst factor they ever did.’ However then you definitely’d look and he’d nonetheless have three variations in his assortment.
That was Nigel. If he liked one thing, he actually liked it, and he needed to inform you. And if he hated one thing, he needed to inform you that too!
4) Clairo, Sofia (2019)
Sofia is the identify of my higher half, my one real love. When she and I had been relationship, I might play this music on repeat and sing alongside to it [in the car]. She was like, ‘You gotta change this,’ after which she ended up loving it.
I fucking love this music. I like it clearly as a [tribute] to my spouse. But additionally, Clairo’s simply acquired one thing. She’s one in all our technology’s actually unbelievable, true artists.
“I’m a large Clairo fan; she will be able to do no incorrect.”
I’m a large Clairo fan; she will be able to do no incorrect. If she releases a pop report or a peculiar artwork report, it doesn’t matter – I’ll be on the entrance of the queue to purchase it.
I’m telling you, she’s one of many greats. In 30 years’ time, you’ll be [saying], ‘You had been proper about Clairo.’
5) Eminem, Like Toy Troopers (2004) / Tupac, Modifications (1998)
For my eleventh birthday, I acquired an iPod Mini. It was mild blue, and had a low storage capability – I feel I may put 400 songs on it.
I’d carry it all over the place. If I used to be in mattress, I’d go to sleep listening to the music on it. I’d truthfully spend 17, 18 hours a day with it.
I simply keep in mind enjoying Like Toy Troopers on that iPod consistently. It’s from a really underrated album known as Encore.
“If I used to be in mattress, I’d go to sleep listening to music. I’d truthfully spend 17, 18 hours a day with my iPod Mini.”
Eminem was one of many first hip-hop icons to actually escape within the UK. In fact you had Biggie, Tupac, Jay-Z, Nas, The Recreation, 50 Cent, Dre, and Snoop. However [mainstream-wise] Eminem took it to a special place.
Talking of Tupac, I’m insisting on having Modifications included right here too, primarily due to the balls it took to place that out when the expectation on him was for ‘gangsta rap’.
California Love and Hit ‘Em Up are bangers, however Modifications is a really particular report; it was successful with out making an attempt to be.
6) Jamiroquai, Digital Madness (1996)
I’m three or 4 years previous. It’s the Nineteen Nineties. I’m at my uncle and aunt’s home in Gerrards Cross with my household.
The birds are chirping, Arsenal are profitable the double. On the TV is [Jamiroquai frontman] Jay Kay in that iconic video the place the couches and the partitions are transferring.
Life is nice.
7) L’Impératrice, Sonate Pacifique (2012)
It’s 2015, and I’m in my 20s in school in Boston. I’m now not a wannabe rock star guitarist. I’m dwelling an unbiased life, and it’s chilly.
This cool Colombian child in my class says to me,’ You’ve acquired to listen to this music.’ It’s like Phoenix meets Daft Punk, meets psychedelic dance, meets I-don’t-even-know-what.
“It’s like Phoenix meets Daft Punk meets psychedelic dance meets I don’t even know what.”
I actually get into it. The paintings is cool. I like it to today. It’s a very uncommon album.
It opened the door into French digital music for me. It’s a part of the entire ‘French Contact’ period, which is among the most iconic and underrated genres I’ve ever heard.
This was in my senior 12 months at Boston, the place I used to be pondering, ‘There’s one thing brewing right here on SoundCloud; that is the place the long run is, and individuals are lacking it. That is cool, that is my ardour – I can do that.’
That was the start of what grew to become 10K Tasks.
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