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The Obtain: promoting by way of AI, and Congress testing tech

by Hifinis
February 19, 2025
in Tech
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That is at this time’s version of The Obtain, our weekday publication that gives a every day dose of what’s happening on this planet of know-how.

Your most essential buyer could also be AI

Think about you run a meal prep firm that teaches folks the right way to make easy and scrumptious meals. When somebody asks ChatGPT for a suggestion for meal prep firms, yours is described as sophisticated and complicated. Why? As a result of the AI noticed that in one among your advertisements there have been chopped chives on the highest of a bowl of meals, and it decided that no person goes to wish to spend time chopping up chives.

It might appear odd for firms or manufacturers to be conscious of what an AI “thinks” on this manner however it’s already changing into related as shoppers more and more use AI to make buy suggestions.

The top outcomes could also be a supercharged model of SEO (web optimization) the place ensuring that you just’re positively perceived by a big language mannequin would possibly change into probably the most essential issues a model can do. Learn the complete story. 

—Scott J Mulligan

Congress used to judge rising applied sciences. Let’s do it once more.

The US Workplace of Know-how Evaluation, an unbiased workplace created by Congress within the early Seventies, produced some 750 reviews throughout its 23-year historical past, assessing applied sciences as diversified as digital surveillance, genetic engineering, hazardous-waste disposal, and distant sensing from outer house.

The workplace functioned like a debunking arm. It sussed out the snake oil. Lifted the lid on the Mechanical Turk. The reviews noticed by the alluring gleam of overhyped applied sciences. 

Within the years since its unceremonious defunding in 1995, perennial calls have gone out: Rouse the workplace from the lifeless! However, with advances in robotics, massive information, and AI programs, these calls have taken on a brand new degree of urgency. Learn the complete story. 

—Peter Andrey Smith

This story is from the subsequent version of our print journal, which is all about relationships. Subscribe now to learn it and get a duplicate when it lands on February 26!

How generative AI is altering on-line search

Generative AI search, one among MIT Know-how Evaluation’s 10 Breakthrough Applied sciences of 2025, is ushering a brand new period of the web. Regardless of fewer clicks, copyright fights, and generally iffy solutions, AI may unlock new methods to summon all of the world’s information. Our editor in chief Mat Honan and government editor Niall Firth explored how AI will alter search in a dwell half-hour Roundtables session yesterday. Watch our recording of their dialog.

MIT Know-how Evaluation Narrated: The weeds are profitable

Because the local weather modifications, genetic engineering can be important for rising meals. However is it making a race of superweeds? That is our newest story to be was a MIT Know-how Evaluation Narrated podcast, which we’re publishing every week on Spotify and Apple Podcasts. Simply navigate to MIT Know-how Evaluation Narrated on both platform, and observe us to get all our new content material because it’s launched. 

The must-reads

I’ve combed the web to seek out you at this time’s most enjoyable/essential/scary/fascinating tales about know-how.

1 Electrical energy demand is about to soar globally
On present traits, we’ll add the equal of Japan’s whole consumption every year between now and 2027. (The Verge)
+ China is planning to spice up its power storage sector to deal with a surge in demand. (South China Morning Publish $)
+ Why synthetic intelligence and clear power want one another. (MIT Know-how Evaluation) 

2 How Israel makes use of US-made AI to wage struggle
Its use of OpenAI and Microsoft skyrocketed after October 7 2023. (AP)
+ OpenAI’s new protection contract completes its army pivot. (MIT Know-how Evaluation) 
+ How the drone battles of Ukraine are shaping the way forward for struggle. (New Scientist $)

3 Google’s AI efforts are being marred by turf wars 
It has lots of people engaged on AI, they usually’re not all pulling in the identical route. (The Data $)

4 OpenAI’s ex-CTO has launched a rival lab
Considering Machines will give attention to how people and AI can work collectively higher. (Axios)

5 Humane’s AI Pin is lifeless 
HP is shopping for most of its belongings for $116 million, which is kind of the climbdown from being valued at almost $1 billion. (TechCrunch) 

6 Tech IPOs hold getting delayed
Everybody’s ready for extra certainty and stability. However there’s no signal of it arriving. (NYT $)

7 Scientists within the US really feel beneath siege
Sweeping layoffs, funding freezes and government orders are actually beginning to chunk. (NBC)
+ It’s probably solely the beginning of a protracted battle over how analysis can and can be finished in the US. (The Atlantic $)

8 China could use Tesla as a pawn in US commerce negotiations
That offers it various leverage to make use of, if it needs. (Gizmodo)

9 Researchers have linked a gene to the emergence of spoken language
That is cool, and will even at some point probably assist folks with speech issues. (ABC)

10 The possibilities of an asteroid hitting us in 2032 simply went up
Higher attempt to actually savor the subsequent seven years, simply in case. (New Scientist $)

Quote of the day

“Nicely, he’s improper.”

—A fired Federal Aviation Administration worker responds to Elon Musk’s declare that nobody who works on security was laid off in a latest spherical of job cuts, Rolling Stone reviews. 

The massive story

A short, bizarre historical past of brainwashing

puppet person silhouette on a red network with an eye, an angry dog, the hammer and sickle, and a gun

SHIRLEY CHONG


April 2024

On a spring day in 1959, struggle correspondent Edward Hunter testified earlier than a US Senate subcommittee investigating “the impact of Crimson China Communes on the US.”

Hunter mentioned a brand new idea to the American public: a supposedly scientific system for altering folks’s minds, even making them love issues they as soon as hated.

A lot of it was baseless, however Hunter’s sensational tales nonetheless grew to become an essential a part of the disinformation and pseudoscience that fueled a “mind-control race” in the course of the Chilly Warfare. US officers ready themselves for a psychic struggle with the Soviet Union and China by spending tens of millions of {dollars} on analysis into manipulating the human mind.

However whereas the science by no means precisely panned out, residual beliefs fostered by this weird battle proceed to play a task in ideological and scientific debates to this present day. Learn the complete story.

—Annalee Newitz

We will nonetheless have good issues

A spot for consolation, enjoyable and distraction to brighten up your day. (Received any concepts? Drop me a line or skeet ’em at me.)

+ I assume this should be the gator equal of a physique scrub in a spa. 
+ You actually could make something with Lego bricks.
+ The key to sticking to any train routine? You must get pleasure from it! 
+ There are few issues extra comforting than recipes that mix cheese and pasta.



Tags: CongressDownloadsellingTechTesting
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